A Dedicated short code is shorter than a normal telephone number; usually around 4 to 6 digits. It can be common or unique for operators and is used for VAS.
A dedicated short code is used either as a direct-response marketing medium or for value added service. Its possible applications are varied and it is a good secondary source of revenue and data. The short code is also called “Mobile marketing address”.
What are short codes and how do they work
There are two types of short codes: shared and dedicated. Both are shorter than a telephone number, but are usable only on mobile phones and sent via SMS or MMS. The price for setting them up is quite high, and thus, they are often billed at a higher price than a regular SMS for the customer – also called premium SMS. In some cases, they start a subscription, and automated responses may (and should) be set up when creating a Dedicated Short code. These automated responses usually answer to codes like “HELP” or “STOP”, sent by customers.
Difference between dedicated and shared short codes
The difference between the shared and dedicated codes relies on the ownership. A shared code can be used by many brands; the differentiation is made with the keyword sent : “Join” and “Download” sent to 12345 will belong to two different brands for example. There is a constant risk that a customer may send a wrong keyword and turn to a competitor. A database cannot be created by the user of a shared short code. With the Dedicated short code, however, the database and all keywords to that number are owned. However, the price is also higher for the set up.
Applications for a dedicated short code
Short codes are mainly used for value added services. They can be used to send SMS for TV voting, polls, campaigns or product promotions and games. These numbers can also be used for submitting coupons, affecting a subscription for example. The reactive possibilities with a dedicated short code are numerous.