Micro-donations are a plan of charitable donations that are in fact very little sums of money. They are usually sums of 1 dollar given via mobile or internet payment.
It is a popular means of donations in philanthropic events even if “direct” donations are still used. With the constantly evolving technology, ways of contributing have changed as well, giving way to donations by mobile phones or internet.
Micro-donations: gaining popularity
Simple and fast, it is a perfect method to contribute for a good cause that suit almost everyone. With the mobile phone, it is an SMS that is sent to a premium number, usually a dedicated short code. The various donations are cumulated and sum up to a much more important amount if the campaign is well done and stirs interest. It is a method which is available to most mobile phone users.
Donations via the internet
It is also possible to donate on the internet. Just like with mobile phones, the internet is a quick and popular method for these charitable donations. Those interested must visit the philanthropic organizations’ websites to make their donations. Various online payment methods are usually available to increase the revenue possibilities.
Its objective is quite simple: gather as much little sums as possible from the maximum of contributors. It is used mostly for urgent and crisis-like situations. An example would be the donations after the earthquake that hit Haiti in 2010 or the aid after the 2011 tsunami in Japan. In these situations, where reactivity is vital, micro-donations seem to be the best solution to help.
Lien source: http://en.wikipedia.org/wiki/Micro-donations